There comes a time when you need to look at advanced SEO strategies. All you have to do is follow these techniques to double your search traffic.
Relevant Long-Tail Keywords
Long-tail keywords are vital for targeting niche audiences. These phrases face less competition, making it easier to rank higher in search results. Tools like Google Keyword Planner, AnswerThePublic can assist in discovering these keywords.
Keyword Opportunities
The content that appears in People Also Ask section at the bottom of Google search results, gets generated by an algorithm and features related questions according to search trends and search intent. To find keywords and content ideas, pick your phrases, enter them into Google search and scroll down to see the results. Alternatively, use People Also Ask questions as long-tail keywords to target within content.
Technical SEO Checklist
Conduct a thorough technical SEO audit to address common issues like slow page load speeds, broken links, and poor mobile usability. Use tools such as Google Search Console and Screaming Frog to diagnose these problems. Make sure your site is both crawlable and indexable to improve visibility.
Re-optimization Schedule
Focus on refreshing high-performing content to maintain its relevance and update underperforming pieces with new information, keywords, and visuals, keeping your content fresh and engaging.
Generate Original Images
Tools like Canva and Adobe Spark allow you to craft high-quality images that align with your brand and message. Including well-designed visuals in your content can also lead to more backlinks.
Manage URL Parameters
URL parameters are the additional information at the end of a URL. Tools like Google Analytics use parameters for tracking purposes. You can also use pagination parameters to improve navigation and readability as these split larger pages into smaller sections, allowing viewers to navigate to specific information.
Minimize Keyword Cannibalization
When multiple pages on your site target the same keyword, they end up competing with each other, leading to diluted page authority and confused search engines. Use SEO tools like SEMrush or Moz to identify cannibalization on your site. Update internal linking strategies to clarify the primary page for each keyword.
Scouting Unlinked Brand Mentions
Use tools like Mention or BuzzSumo to identify where your brand is referenced without a hyperlink. Once you've compiled a list of these mentions, reach out to the site owners or content creators, requesting them to add a link to your website. Maintaining relationships with these site owners can lead to future collaborations.
Rework/Remove Underperforming Content
Over time, some content may fail to meet performance expectations, making it necessary to reassess its value. Identify pieces that exhibit low traffic, engagement, or outdated information using tools like Google Analytics or Ahrefs. Repurpose old content into different formats, to give it a new life and reach a broader audience. Regularly audit and refine your content for maintaining a dynamic and effective SEO strategies.
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