Keyword research is fundamental to crafting an effective SEO strategy. Finding the right keywords is the foundation for building your SEO strategies. Consider these 5 factors while selecting keywords for SEO or PPC. Let’s learn about them. SEONutri emphasizes a lot on finding the right keywords, because;
It will decide whether you will be successful in your SEO efforts.
Or end up wasting a few months by optimizing your website in the wrong direction.
Remember;
Don’t do keywords research for the entire website in one go.
Invest time on each page/category and come up with 1 primary and 1 secondary keyword to target.
If you are working on an e-commerce or big website, then decide the primary and secondary keywords for each set of similar pages.
Keyword Research tips
1. Do not target the same keyword on 2 pages as it may lead to cannibalization. Use long-tail keywords to capture a more engaged audience and improve your site’s ranking. Long-tail keywords can attract a niche audience that is more likely to convert.
Keywords with high search volumes can potentially drive a lot of traffic to your site. However, these keywords often have high competition, making it challenging for new or smaller sites to rank for them. Instead, focus on keywords that have a moderate search volume but lower competition. These keywords present a more achievable opportunity to rank well.
Don’t worry about the keyword difficulty score. Focus more on the relevance and quality of the keyword for your content, even if it has a high difficulty score, as long as it aligns with your target audience and goals. Check value (Search volume x CPC) while selecting keywords allowing you to identify keywords with a high potential for generating traffic.
Selected keywords should be directly relevant to your page, avoid targeting broad or generic keywords as they can attract irrelevant searches and may not effectively target your specific audience. Thoroughly research relevant keywords using tools like Google Keyword Planner, Ubersuggest, Ahref, Semrush to identify the best mix of targeted keywords.
Before finalizing keywords, it's crucial to check the ranking and traffic of your web page to understand how well your page is performing for those terms, making informed decisions to optimize your content for better organic search performance and attracting relevant visitors to your site.
Incorporating LSI Keywords
LSI (Latent Semantic Indexing) keywords add depth to your content by using terms related to your main keyword. To effectively incorporate LSI keywords, start by understanding the main topic and then identify words and phrases that are contextually related.
To find LSI keywords use tools like LSIGraph or KeySearch. These tools can generate a list of relevant keywords that complement your main keyword. Avoid keyword stuffing, as it can make your content feel forced and disrupt the reading experience.
Track Your Strategy
Tools like Google Analytics offer insights into traffic and conversions, regularly monitor these metrics to spot trends and areas for improvement. Use performance data to experiment with new keywords and engage with your audience to gain additional insights.
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